Meçlâ is a modern, ethically made clothing brand designed and sewn in Denver. Their mission is to connect you to the hands, faces, and stories behind every piece of clothing they create. They pride themselves on ethically sourcing materials, improving zero-waste efforts, and using natural fibers. Meçlâ's minimal silhouettes provide high-end, elevated staples to existing wardrobes that are made for comfort and versatility.
For this project, I collaborated with Meçlâ to ideate the concept for their very first launch campaign. I built multiple sets utilizing sustainable fabrics from the collection, in addition to other textured materials reflecting the organic nature of the designs. I led creative direction and styling efforts in partnership with the founder. The campaign was a resounding success, securing significant media hits and driving high social media engagement. By creating visuals that resonated deeply with the audience, we helped customers envision themselves in Meçlâ's garments, fostering a strong connection to the brand and its values.
